Email marketing may not be trendy or sexy, but it is one of the best ways to turn prospects into buyers and one-off customers into engaged and loyal customers.

Email marketing strategies may involve weekly newsletters, promo emails, or special deals for customers. 

You can create a relationship with your audience and steadily build loyalty to your brand with email marketing.

Reach Your Audience Wherever They Are

The biggest benefit of email marketing may be that it lets you hit your target audience wherever they are. 

Not everyone has an Instagram, Facebook, or Twitter account. And not everyone will constantly visit your website.

But, everyone has an email account.

Email marketing ensures your customers won’t forget about you because your business will show up in something they look at every day – their email inbox.

You don’t have to send daily emails, although that’s an effective strategy, but you should do it with some regularity.

You also need to send innovative, creative, and effective emails, or they will quickly hit the unsubscribe button. 

And believe it or not, your audience wants to hear from you.

Most adults in the US like getting promotional emails from companies they like. 

Email marketing allows your business to easily reach your audience already willing to read your message.

Save Time And Money

Most business owners do all they can to save time and money.

The good news is that email marketing is easy to automate and very cost-effective once it’s set up.

To set up a new email campaign, you set up your list, determine your offer, and design your email.

After that, the email is automatically sent to your target list. 

And it can be automatically sent to anyone who is added to the list.

This allows your business to engage with your audience and create new customers even while you’re busy working on other aspects of your business.

You will have to track your campaigns and tweak things here and there. Still, email marketing is one of the most hands-off online marketing strategies available.

And compared to other methods, email marketing is inexpensive. You can develop a professional email campaign that goes to thousands of subscribers without breaking the bank.

Keep Your Audience Engaged

Email marketing is an easy way to stay in touch with your customers.

Consistent email outreach means people are more likely to think of your business when they need the products or services you offer. 

But you have to be consistent.

Emailing your list once or twice a year only to promote your business will result in shallow engagement. There’s not much in it for them, only for you.

Focus on regular communication with exciting and relevant content. 

A book store can send out a weekly or monthly reading list.

A landscaping company can send out weekly DIY garden projects.

And always keep your contact information easily accessible so anyone who wants to reach out can do so quickly.

When you provide relevant and applicable information, you position yourself as an expert while showing your audience that you care about them beyond making a sale.

Bottom Line

Email marketing allows you to meet your customer where they are, keep them engaged, and saves you time and money.

That makes it an excellent choice for small businesses looking to stretch their marketing dollars.

Contact PLF Digital today if you’re ready to amp up your email marketing.